The
Smarter Business Knows Answers Lie Hidden In The Data
And Invests To Make Information Visible Across The Enterprise |
Decision Support Systems'
Foundational Processes |
"Uncover
Trends, Discover Patterns,
Forecast Outcomes, Find Opportunities,
Build Market Share, Grow Profits."
Talk to MISSI Today
or Create a "Inquiry" NOW
For a FREE Consultation |
"Growing Business"
= "Banking Profits & Building Stakeholder Value." |
Business Intelligence:
In effect, everything discussed on this page
represents some sub-aspect or sub-element
of data processing within the arena of "Business
Intelligence".
If you have it, BI is what makes possible timely,
strategic and tactical decisions that enables
choices to be made that can keep your company
growing even as the environment in which it
operates changes.
BI is not just one thing like peanut butter
spread across bread yet it is all encompassing
in regard to Key Performance Indicators (KPI's)
both inside and outside of the business: It
is the constantly updating dynamic culmination
of continuous timely data gathering, mining,
analysis and presentation of key business data
in an easily understood and clearly informative
fashion made accessible to, and usable by, Decisions
Makers at all levels of a business.
BI is the IT arena in which the MISSI team has
been fully immersed with experiences gained
in many different types of business from Financial
and Healthcare to Capital Equipment Systems
development and bleeding-edge Product Manufacturing
for over 20 years. Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can
help you achieve your objectives while also
minimizing overhead. Go Back
Intelligence Benefits:
Customer Retention: Identify
and retain your most profitable customers.
Discover the patterns of your customers' buying
choices and use demographics to help develop
lasting and profitable relationships with your
customers by predicting and meeting their needs
and expectations.
Targeted Marketing: Segment your markets
and target your audience.
It has been well shown that you can dramatically
increase response rates if you run targeted
marketing campaigns. Again, looking into the
patterns and demographics can help you develop
strategies for focusing marketing efforts in
very specific directions.
Increasing Market Share: Use the Internet to
expand your reach to new customers.
In-Bound Marketing using the web is the new
way of doing business. The old way is dead for
the most part: Out-Bound Marketing was using
brochures, advertising, exhibitioning, cold-calling,
sales presentation and calls. Tedious and not
very productive in terms of ROI for effort and
cash expended.
Even though the Internet has now been around
as a commercial tool for well over a decade,
many business people are still operating in
tight silos and old fashioned ways of doing
business, often, if they have a web site at
all, just using this as a "window" within
which to "present" the old glossy
brochures. It matters not if you ar trying to
sell cars, washing machines or food or books;
what mattes is can your potential customers
quickly get a clear "I must have that" message
from seeing your offerings and can they then
place an order for the desired item? Your web
site must drawn people in, keep them interested
and involved and drawn them back again for future
purchases. It must clearly show how what you
offer solves a problem, heals a pain point,
makes then glad they can reach you to answer
their needs.
Growing Profits and Stakeholder Equity: Improve
process, quality, and performance.
Using historical data gathered from all parts
and functions of your business operations and,
again, looking for and uncovering patterns and
characteristics buried in that data can help
you better assess business risks and anticipate
potential challenges before any of these issues
become real-time problems while also enabling
you to forecast needs and requirements and also
helping you to capitalize upon uncovered opportunities. Go Back
Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can
help you achieve your objectives while also
minimizing overhead.
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ERP/MRP/SCM/CRM
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What: Enterprise Resource
Planning (ERP) is an Integrated Computer-Based Information
Management System used to manage relationships between all
internal and external resources of a business including
tangible assets, financial resources, materials, and human
resources. It is a software architecture whose purpose is
to facilitate the flow of information between all business
functions inside the boundaries of the organization and
manage the connections to outside stakeholders. Built on
a centralized database and normally utilizing a common computing
platform, ERP systems consolidate all business operations
and related data flows into a uniform and enterprise wide
system environment. Why: The greatest ROI
from capital investment in any business in the coming decades
will undoubtedly be achieved as a result of establishing
systems for providing continuous intelligent mining and
evaluation of an ever growing volume of data generated across
and throughout the global market place. While an ERP system,
in and of itself, does not, and is not intended to, handle
such mining and evaluation beyond that related to normal
day-to-day business functions and process task and cash
flows yet it is more and more the common point through which
such data relevant to company's business activity naturally
becomes collected and thus available. In addition, as a
business itself grows and thus, most likely nowadays becomes
more and more impacted by being involved within a global
market place, so the need for a common point of integration
and dissemination of key data relative to the performance
and processes of the business becomes that much more important
just as each member in an orchestra must be playing from
the same music sheets and following a single conductor in
order to present a positive result to the audience (investors). How: MISSI
can help you with evaluating your current needs in anticipation
of moving up to investing in an ERP system if you have not
already so done and/or can help you with evaluating and
customizing your existing system in relation to possibly
upgrading or extending your existing system in order to
meet your needs for better data management to facilitate
your profit growth and improve your businesses ROI. Go
Back
Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
Data
Mining
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What: Coal mining, Gold mining and Diamond
mining are all exploratory processes conducted all over
the globe to uncover and extract valuable commodities around
which to build particular types of value-added business.
Data mining can also be a globally oriented exploratory
process; a process comprised of methodically digging amongst
large amounts of assorted data looking for any discernible
patterns of business behavior that would point to potential
new market opportunities that may not otherwise have been
apparent and that therefore, once found, could then be pursued
to profitable advantage. Why: Data mining
can be used to help you create a model of your business
in the real world by letting you look at data gathered from
a variety of sources both internal and external to your
organization. This includes such factors as customer performance
histories and demographics, product performance histories,
supplier performance histories and operating performance
histories; even publicly available and subscription based
data sources could be tapped to bring in related information
to help build a picture from which to draw conclusions for
competitive advantage. This model could then be used to
discover patterns in the information that could potentially
predict new business opportunities and create new knowledge
to help insure that decision makers are presented with better
information before they act. How: MISSI can
help you with your Data Mining projects at all stages of
the process from creating the tools to enable you to manage
your own data mining to actually doing the mining process
for you and feeding back the results in whatever information
presentation format would best suit your needs. Go
Back
Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
Data
Gathering
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What: Aside from mining for information amongst
existing and historical data resources, any live or on-going
process of any kind is also a potential resource from which
otherwise seemingly disconnected pieces of information could
be collected and organized into data-relational structures
that could be used for decision making purposes. Data Gathering
is simply the process of obtaining data from any process
or resource into a database for subsequent analysis. Why: Because
things change in even the most ordered of situations over
time and they also often change even in spite of efforts
made to prevent or avoid change. So it is necessary to constantly
gather information in order to be able to monitor and manage
change so as to be prepared to mitigate problems and take
advantage of opportunities. How: Data Gathering
may take many different forms such as direct, manually-keyed
data entry into a database via an application data window
or a browser-based web application or automatic or programmed
input of data from some other data resource, application
or data-collection device such as a credit card-reader,
cash-register, production machinery or medical health monitoring
device. MISSI can help you here by creating the data applications
and tools to handle your data gathering needs. Go
Back
Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
Data
Transferring
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What: There are many situations in today's
busy and technologically advancing world where information
of all kinds needs to be exchanged between various data
systems. Sometimes these systems may not even be directly
compatible with each other such as when data resides initially
on a LAN based system but needs to be sent to a mainframe
system for additional processing purposes. Why: A
metaphor for Data Transferring or Data Exchanging might
be that of databases (computer systems) talking to each
other to share information. The sharing of information between
systems has become a critical element in growing such activity
as B2B (business to business), B2C (business to customer)
and eCommerce in general. How: MISSI is very
familiar with developing the tools to handle Data Transfer
between systems and is well equipped to help you in this
arena. This functionality can be accomplished in a number
of different ways depending upon the circumstances of the
interface between the systems and requirements of the data
exchange situation. For example, we can provide you with
the requisite tools to work with either the older information-exchange
standard of EDI (Electronic Data Exchange) or with the newer
XML (Extensible Mark-up Language) technology which facilitates
using the internet for the exchange of specific information
that can also be viewed in a web browser. We've also used
OLE technology to interactively exchange information between
LAN based systems with MS Windows work-stations and remote
Mainframe systems such as IBM AS400 or 360, Tandem systems
or even Sun Unix systems. Go
Back
Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
Data
Trending
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What: While Data Mining is the process of
looking for particular data buried amongst various data
resources that may come from one or many different sources,
as described above, Data Trending is the process of portraying
such extracted data in such a manner as to graphically show
the patterns and trends within the data in ways that is
meaningful in business terms. Why: Data Trending
can be used to forecast or predict a potential outcome if
the circumstances behind the origin of the data were to
continue unchanged. For example, in its simplest form, plotting
the trend of sales revenue for a particular product line
against time in the market could show sales growth continuing
up to a point at which sales shows signs of peaking and
then going downwards in which case this would show the point
where, without tactical intervention into the sales process,
the product may no longer be a viable product in the market
place. Likewise, plotting production costs against sales
revenue could show if the margins are being maintained,
shrinking or growing thus giving indicators of a cause for
action. There are, of course, many other factors that could
be compared in graphical form to yield valuable indications
for decision support purposes. How: At MISSI
we can take your data from the uninformative state of a
general collection of numbers in a data table and turn that
around into a meaningful Excel style spreadsheet or graphical
presentation. Go
Back
Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
Data
Analyzing
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What: Data Analysis is arguably a generic
definition that could be applied as an umbrella term covering
all of the other processes enumerated above since it is
likely that Data Analysis gives rise to a need for Data
Mining, Gathering and Transferring and these processes in
turn provide the fabric that would then be subjected to
Data Analysis processes which also include Data Trending.
As used here, however, it relates more particularly to the
processes of developing Histograms, creating Linear Regression
charts, extracting statistics and doing any other form of
reduction of masses of data into representational models
of a process or activity. Why: Because the
end objective and overall goal of all data gathering and
analyzing processes is to produce some form of representational
model of an evolving situation such that observations and
conclusions can be drawn in support of making strategic
decisions. How: Do you want or need to include,
for example, a histogram or some other form of graphical
representation of a data scenario in your Word or PowerPoint
document or web page? At MISSI, we have just the resources
and capabilities ready for you to be able to do just that. Go
Back
Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
Data
Developing
The Tools & Applications
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What: In order to accomplish any one of the
above processes, Data Tools are needed. These could take
the form of a full blown Client-Server Database application
development or the development of a Browser-Based application
or just the development of a simple, single-purpose data
client. Any of these approaches could be used to access
and manipulate or report data with either an Oracle or MS
SQL Server database back-end. The browser based application
enables Users to access all aspects of data via either Netscape
or Internet Explorer browsers over the internet or intranet
with no programming code or program installation being needed
on the User's WorkStation. Why: We've planned
this page to show you how, using
the services of MISSI, you will Save your Time, Save Effort
and Make More Money. Actually, you may find that
there is plenty of evidence to that fact shown also amongst
the other pages of our web site. How: Because
we can help you by doing the things we're good at so as
to FREE You Up to do the things you're good at. Let
us help you by developing the tools and applications you
need to get the information you need to grow your business
presented in a manner that helps you and your team make
the critical business decisions based upon informed knowledge
or lets us do the whole data-analysis thing for you and
present you and your team with the results so you get to
focus entirely upon your business without the distraction
and expense of building your own, specialized-skills, data
management team. Go
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Talk to MISSI Today
or Create a "Inquiry" NOW
for a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
Check out the rest of our site for yourself via our MISSI
Services Map or, for a quick overview of our overall
service offerings, take a look at our "Yellow Pages" style
page at Summary
- What Do We Do? Talk to MISSI Today
or Create a "Inquiry" NOW
For a FREE Consultation to find out how we can help you
achieve your objectives while also minimizing overhead.
We guarantee your will be totally satisfied.
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